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Branding in Governance and Politics - Eshuis and Klijn
- Summary • 19 pages • 2016
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Complete, English summary Chapter 1-5 of Eshuis and Klijn. This is what is required for Media Governance and Politics section, along with the book by Bennett. Even the most complex elements are explained, for example: media logic, forms of branding, neurological and psychological processes, fragmentation, personalization, etc. The sequence is ranked according to the lectures.
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Eshuis & Klijn (2012) Branding in Public Governance and Management
- Summary • 10 pages • 2024
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Short summary of chapters 1-5 of the book Branding in Public Governance and Management by Eshuis and Klijn (2012), including page numbers.
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